ABOUT

Très Bien is a Swedish fashion company that currently sells to over 55 different countries per month, mainly through the e-store tres-bien.com. With an unique product mix of exclusive fashion houses and streetwear combined with an active presence in social media, Très Bien has earned a devoted companion online. Therefor it’s only natural that the pop-up shops of Très Biens first world tour are virtual instead of physical.

In the beginning of May, “Très Bien World Tour” will be launched. It’s a campaign with virtual pop-up shops in New York, Tokyo, Stockholm, London and Paris. Five cities where Très Bien has a strong presence. The concept is inspired by temporary pop-up shops, which have been highly popular in recent years. What differs from traditional pop-up shops is that the “Très Bien World Tour” shops will be virtual and can only be reached through an iPhone application for a limited amount of time. The stores will open when the customer is at the given physical location in any of the five cities when the event is active.

The application has been developed along with agency Good Old.

Très Bien
www.tres-bien.com